Testimonials

Advertising and PR

Dr. Carol Dunitz provides the full package. We appreciated the time Carol took to answer our questions and explain what needed to be done. We were also impressed with her thorough research of our industry. By the time she started developing marketing materials, she not only understood who we are and what we do, she had also discovered what differentiates us from our competition.

Carol developed a strong marketing strategy for us. Once this was accomplished, she and her talented team created a website and brochure that demonstrate how we excel in the engineering and technical staffing arena. She also wrote an article that we plan to use to promote our business.

Carol managed deadlines well and completed our campaign ahead of schedule. We are delighted with the marketing tools we have and have received excellent feedback from our clients. It’s been a pleasure working with a professional who offers turnkey services.

We look forward to working with her in the future as our business continues to grow and can recommend her to those who want personal attention, professional marketing materials, and dynamic results.

Sharon and Erik Hanba
Principals
Nova Search Inc.

To whom it May Concern:

Walbridge Aldinger Industrial Group’s presentation materials were the result of years of
re-writing by engineers, technicians and field personnel on staff. We recognized that while they reflected how we do our projects they were hard to read and did not accomplish what was intended. With that in mind, we retained Dr. Carol Dunitz to review these materials to come up with fresh, new write-ups and literature.

Carol suggested interviewing key people at Walbridge to get a comprehensive understanding of our capabilities and offerings. She then transformed our materials from impersonal and difficult to read to personal with a strong benefit orientation. Her efforts have helped us win a $190 million project as well as other smaller and larger projects.

Carol also put together a case study for us on a project we completed for GM in Tennessee. She worked with the customer and field team there to discuss the challenges and successes of the project before completing her write up.

Recently Carol wrote a brochure for our minority joint venture partner. It gives a concise, brief overview, which is helping that endeavor achieve positive results in the workplace.

I recommend Carol without reservation. We are light years ahead thanks to her efforts.

Wade A. Herzig, P.E.
Assistant Vice President
Walbridge Aldinger

The response to the press release you wrote for me has been amazing. Several national newspapers have written articles about my Personalized Healing Mandala artwork. Four publciations have used my work for their covers. Opportunities I never expected are opening up as a result.

More recently, large scale magazines have been contacting me with interest in my work. I received a large commission for a synagogue in New Jersey as a result of an article. I hope I can handle it all.

The copy you wrote for my brochure has put my abstract artwork into a language everyone can understand and relate to. This is critical to my success.

You said that if you have a precious jewel, what good is it keeping it to yourself? Your assistance has made it possible for me to connect with new people, get new projects, and experience new challenges. Thank you so much. uccess.

Ruthie Basham
Visual Artist

Carol Dunitz has been a marketing consultant for Reliable Delivery on several projects over the past 10 years. She is creative, professional, and knowledgeable. We have hired Carol to create everything from a rate increase letter to a full menu of collaterals including logos. We have found that she listens carefully to identify out needs and capture the culture of our company.

Carol has been an asset in the development of our marketing campaigns. I am confident that you will enjoy the same benefits with Carol as part of your team.

Kathy McNamara
Vice President, Marketing
Reliable Delivery


To Whomever Wants To Be More Successful...

You really owe it to yourself and your organization to call Carol and get her working for you! She created a brochure for us that, simply put, placed us in a whole new league as far as our business image. The very first time we used the new brochure we landed a gig with a new client! As good as we already were, Carol's image materials made us look even better.
You can't go wrong with Carol. You could spend more, you could spend less, but you won't get any better!

Alan Barr, President
Creative Change Associates, Inc.

By all accounts, the materials you prepared for the CRC Independence Campaign represent the best case for support of CRC that has ever been produced. We are now well into the campaign and have every expectation that we will achieve our rather ambitious goals. A key element in the campaign is the literature that supports our requests for grants and your contribution has been critical.

Thank you for the sensitivity to the role and image of CRC in preparing the brochures and stationery. It all fits us well and we will be able to draw on these materials for several years into the future.

Earl M. Ryan, President
Citizens Research Council

Carol’s creativity and communication skills have helped to create a growth rate at Reliable Delivery that exceeds the average in the Messenger/Courier industry. She has developed promotional letters, display ads and direct mail for us. She also produced our web site.

Carol recently wrote an article in which I was quoted. She arranged to have it published in a prestigious journal which caused me to receive recognition within my organization. In addition, Carol has done several research projects that provided me with information that was critical to the successful business presentations I made.

I plan to continue my partnership with Carol Dunitz and “The Last Word” and trust that relationship will continue to enhance the growth of my organization. It is my pleasure to recommend the services of Dr. Carol Dunitz.

Paul Alberts, President
Logistics Inc., dba Reliable Delivery

Carol promises a lot and delivers more.

I was impressed with the way Carol can take a complex subject and break it down into simple language people outside the industry can understand. From persuasive writing to creative artwork and logo design, she delivers outstanding quality.

Carol is very responsive, always completing our work in a timely fashion. I believe this to be a remarkable trait in an era when most people seem to care so little about service.
Carol is a pleasure to work with.

David Rosen, President
First Recovery Group, LLC

Carol Dunitz takes complicated, boring business information and transforms it into materials that are interesting, easily understood and fun. She has an unusual capacity to learn about a multi-faceted business quickly and develop exciting collateral literature that drives the sales process.

Her design work is unique. Her layouts are superb. And her logo development has the mark of an expert. Carol is thoroughly professional and completes everything on time.
Any PR firm or ad agency can do the kinds of things Carol does—but not as well. That’s why I depend on Carol when it comes to my marketing needs.

Kipton Kaplan, President
Kaplan Consulting Group

On behalf of everyone at Hercules Machine Tool & Die, I would like to thank Carol for her excellent work on several projects to promote our companies. She was amazingly fast in learning enough about the tool & die industry to quickly put together two radio spots that immediately caught the attention of customers, competitors, and vendors.

Carol also developed a new brochure and logo for us that have been well received. She handled everything from concept to photos, wording, layout, and printing, keeping us involved every step of the way. She then reworked the brochure information into the company’s first website and took care of everything to get it online.
Carol is a fun and talented person to work with and has many ideas to promote our business. I would certainly recommend her services.

John Stevens, President
Hercules Machine Tool & Die

Bill Brower and I want to thank Carol for the work she recently completed for Quantum Manufacturing Solutions, Inc. to define and develop a brochure for our ProductionLineTM software product. This product is a highly complex, yet flexible software system for a wide variety of manufacturing environments. Her ability to work with us to rapidly understand both the system and its application and benefit in a wide variety of manufacturing environments was truly outstanding.

Carol was the creator and integrator of the brochure, selecting and managing the graphic arts and printing activities. As a result of her design vision and text, we now have a piece of marketing literature that is unique and attention getting in our marketplace. The brochure was available for our first trade show this spring meeting our deadline for the development effort. A measure of success of a brochure is whether people keep them or throw them away. We checked the waste baskets around the show and did not find any in the trash.

We had fun doing the project and really appreciated the energy, enthusiasm and creativity Carol brought to the project. Bill and I look forward to working with her again.

Dave Webster, Director, Project Management
Quantum Manufacturing Solutions

We were up the creek, over a barrel and behind the eight ball when Carol Dunitz came to our rescue. Faster than a speeding bullet, she grasped our concepts, got rid of our cliches and turned ideas into great copy. Carol is not only The Last Word, she’s also the fast word. And, a terrific one at that.

Susan Cascade, Advertising Director
Cain's Detroit Business

Once we got approval from our parent company last year, we went ahead and opened our office. Originally we produced a direct mail program ‘in house.’ However, we did not get the results we’d hoped for. That’s when I decided to retain Carol Dunitz to write a series of promotional letters.

The letters Carol wrote garnered a whopping 10% response from the executives we targeted. That was a 30% increase over what we were doing on our own. She shared what we had to offer in a way that piqued executive interest. This enabled us to ‘get our foot in the door.’

Carol is a quick study who offers fast turnaround and prompt follow up. It was a pleasure to work with her and I have been very pleased with the results.

Ron Reinhardt, Managing Director
Moore Energy Services Group

If I had to sum up the work Carol has done for me in one word, it would be ‘fabulous.’

Whether I need a simple one page letter or a complex 30 page presentation, she manages to complete the assignment within my time constraints—relieving me of the arduous take of organizing and expressing my thoughts in a cogent manner.

She is flexible and willing to adapt her schedule to address my needs. She also understands a sense of urgency.

I don’t know how she does it, but when she writes something for me it ends up sounding like me. It’s amazing. I have been extremely happy with the quality of her work. That’s why I’ve felt confident referring some of my biggest clients to her.

Kathleen Sinclair, President
Executive Recruiters Int’l, Inc.


Many of our news anchors and reporters at WXYZ-TV/Channel 7 receive numerous requests to speak to civic and charitable groups, but don’t have the time to prepare suitable remarks. To help them fulfill some of these commitments, we hired Carol Dunitz, Ph.D. of The Last Word to develop speeches.

Dr. Dunitz quickly became an expert on the broadcast industry and was very tenacious in interviewing our on-air talent and researching the topics. She was exceedingly professional throughout, and her speeches are brilliant. We are extremely pleased with the results and would not hesitate to recommend Dr. Dunitz.

Patricia Mills
Public Relations Manager
WXYZ-TV/Channel 7

I’ve really enjoyed working with Carol and look forward to doing more with her in the future. She has an eagerness and zest for her work that never fails to amaze me.

She can take my ideas, do appropriate research and develop speeches which reflect my attitudes and beliefs. If I have concerns about how something is stated, she is able to address them without being defensive which is a quality I truly admire.

A recent speech I delivered was put on cable access. More people have approached me to tell me how fantastic they thought it was. Apparently, they didn’t think I could speak. It must have been Carol’s writing.

Guy Gordon, News Anchor
Channel 7, WXYZ, ABC Affiliate

I am absolutely impressed with Carol. She is very bright and extraordinarily talented. Her work is innovative, insightful, and refreshing.

Carol knows what questions to ask to get the information she needs. And she asks them in a warm, friendly way that sets you at ease. She’s at her best when you open up and freely share personal thoughts and experiences. With Carol, an intimate thought or story becomes a positive message with universal appeal.

Carol is what great speech writing is about. She’s the top.

Diana Lewis, News Anchor
Channel 7, WXYZ, ABC Affiliate


At long last the brochure is complete. I just want to thank you for your help. People who actually read the piece are "blown away" by the copy.
I owe you one!

Jeff Hennig, President
Environmental Artists

Although I write most of my own material, I know a professional speechwriter can make a huge difference. I appreciated how Carol took the basic themes I wanted to address and quickly turned them into a very polished speech. She uses good anecdotes and analogies for illustrating major points and themes. It was a very professional job, but it still “sounded like me.”

Mary Kramer, Associate Publisher
Crain’s Detroit Business

My speeches generally have an academic approach. That’s why I was concerned when Carol suggested using plainer language in a speech she was writing for me. Nonetheless, I decided to go along for the program and ended up being delighted with the results.

People in the audience were very engaged when I delivered the speech Carol wrote for me. I saw them nodding their heads in agreement and smiling from time to time. This was clearly a visual indication that they were with me. Afterwards many people came up to speak with me. I scheduled a number of luncheon engagements to follow up on issues of mutual concern.
There is no question that Carol knows how to take an audience and draw them in. Her remarks based on my input were ‘right on target.’ She quickly understood my needs and moved forward to satisfy them. Her research complemented the information I shared. The stories and anecdotes brought the subject to life.

Working with Carol Dunitz is not work. It is enjoyable. I was very pleased with the response I got from the work she did for me. I anticipate retaining her again in the near future.

Maurice Wheeler, Ph.D., Director
Detroit Public Libraries

I own a business that provides all of the necessary services for companies who wish to expand through Franchising.

As a result, my needs are unique and diverse and require the expertise and skills of someone like Dr. Dunitz. Dr. Dunitz has not only provided exceptional service but she has reserached our industry and our competition and therefore provided ideas that fit my business objectives perfectly. She has contributed to our marketing and advertising and has stimulated interest from potential franchises which will enable us to grow and generate revenues greater than planned. Certainly her work and expertise has been a blessing to our business. In addition, it's equally important to understand that Carol delivers not just her product but process, follow through and real dedication to her work.

I enthusiastically endorse Carol and recommend her services to anyone that would benefit from a hard-hitting marketing or advertising campaign. Should anyone have questions or want to talk to me personally I would invite them to call me at 248-589-1700 for more information.

A wise person once said, "Secret programs don't work!" It is because of Dr. Dunitz we follow this rule and our business is a winner.

Vic Koppang, President
Koppang Development Co.

Our international investment banking business bridges several continents. It demands clear, concise communication that demonstrates our capabilities and achievements.

When we approach a CFO from a major corporation, we have only one chance to make a favorable impression. That’s why we rely on Dr. Carol Dunitz for help with presentations. She has the ability to do pertinent research and develop persuasive strategies.

Dr. Dunitz recently completed an introductory piece for us which gives us the inside edge when we introduce ourselves to CFOs. She managed to condense voluminous amounts of information into two succinct, hard hitting pages of copy.

Her work is extraordinary. Her turn-around time is impressive and she works within our budget. More important, we’re getting the intended results. I highly recommend Dr. Carol Dunitz for your information needs.

James M. VanderKloot, Chairman
Sino-American Coastal Rail Co., Inc.
Sino-American Investment & Development Co., Inc.


When I decided to change my company brochure, I called Dr. Carol Dunitz. Dr. Dunitz analyzed my sales marketing requirements and developed a very useful sales tool to address them.

The completed brochure is fantastic and I have received very favorable comments from my most prestigious clients such as Ford Motor Co., General Electric Corp. and Lucent Technologies. It is definitely helping our sales and marketing effort.

I would recommend Dr. Carol Dunitz to anyone with an interest in professionally written business literature that delivers an impactful message.

Gladys Defrancisco, President
Multilanguage Services

Working with Carol is wonderful! She has a talent for taking one’s personal thoughts and weaving them into a comprehensive theme that is both engaging and enlightening. If you want to deliver a message that reaches your intended audience and stirs them to thought and action--then Carol is a must!

Bruce Smith, Plant Manager
ITT Automotive

I recently completed an important article which I subsequently sent to leaders across the country. The article was full of deep thinking and important ideas. Perhaps that’s why it was so difficult to sift through.

I asked Carol to see what she could do with it. I was amazed with the way she took my article and made it fascinating to read without disturbing the integrity of my ideas. Believe me, I felt much more comfortable sharing my message knowing it would be interesting as well as enlightening.

Joel Tauber, President
Tauber Enterprises


Business is very competitive. You need to do more than give the best service and highest quality. You need to deliver a strong message about what you offer--a message that people will remember. And that’s what Carol does for me.

Carol writes promotional literature for me that captures my prospects’ interests. Her writing is creative and clever. She knows how to key in on what my target audience wants. And she knows how to say it in a way that grabs and keeps their attention.

Her helpful suggestions on media placement have generated significant leads.

Chuck Roguske, President
The Presentation Center, Inc.

First Service Corporation ads have been low key like other institutional marketing in the financial community. We were making a statement but our ads were bland and had outlived their newness. That’s why I retained Dr. Carol Dunitz to develop an upbeat marketing and advertising campaign.

I am delighted with Carol’s innovative ideas. Her high energy, efficient approach goes beyond meeting the task at hand. After interviewing me at length, Carol took my suggestions and devised an exciting new program. She follows through with dynamic copy and eye catching artwork our prospects can relate to.

The new strategy means we’re doing more than filling space in trade publications. We’re getting noticed. I expect this will help us increase our market share.

Paul Naz, President
First Service Corporation

I’m extremely picky. After negative experiences with two other contractors, I was reticent to have anyone outside our organization handle our communications. Carol Dunitz dispelled any fears I had. She’s a quick study and grasped the ‘ins’ and ‘outs’ of our business right away.
Carol understands what our customers care about and she knows how to key in on their wants and needs. She turned out a comprehensive, new brochure and several sales letters for us recently. Her work is high quality and offers a fresh perspective on what we do. Turnaround time is exceptional.

I like working with Carol. She’s added new energy to our promotional materials. That’s why I allocated money for Carol Dunitz and The Last Word when I set my budget for the coming year.

Rebecca Nesbitt, Director of Sales and Marketing
Hatteras Printing


Carol at The Last Word picks up where Kinko's leaves off. She is fast unlike Kinko's and communicates the way you wish you could if you had just paid more attention in English comp classes. Oh well - we were all given different gifts.

John E. Mayer, President
BFA Family Wealth Planners

Carol recently completed winning copy for our newly revamped web site. She also developed messages for the direct mail we used to introduce it.

I was impressed with her enthusiastic approach and responsiveness in coming up with fresh concepts and ideas. She has the ability to quickly grasp what needs to be accomplished and deliver a final draft on the first go ‘round.

Her writing is immediately engaging. The conversational tone is at once fun, interesting and inspiring. Carol has helped us leverage ourselves against our competition in a very cleaver, creative way.

Sharon Porter, Marketing Director
Capital Consultants Engineers


On behalf of the board and staff of the International Center for Canadian-American Trade, I wish to thank Carol for her excellent work on completing ICCAT's first ever brochure. It was my expectation that she would drive the project, and that is exactly what happened. The brochure was well written, completed quickly, on budget, and looks great thanks to Carol's hard work.

I enjoyed working with Carol and look forward to our next project together.

Todd Brian, President
ICCAT

For more information, call The Last Word at 312.523.4774, 734.330.6266 or email cdunitz@lastword.com.